fringe of fremont

Condo Packet

This is a conceptual treatment to a condo packet that contains two floor plans, a condo brochure, and a business card. The location of this condo is in Fremont, Seattle a quirky place that prides itself in being different. The concept for the condo brochure was “Classical Literature Meets Fremont”. The name that was given to the condos was Fringe on Fremont because of the word fringe meaning not a part of the mainstream. This was a perfect name since Fremont prides itself on being different from what is seen as ordinary.

Images were personally photoshopped together in order to create the look and story to the condo brochure. Each section in the brochure that talked about the features of the location and what it has to offer. Each part was separated by chapters of classical books and tied that part of the concept with Fremont. The brochure was a bit oversized and had eye-catching graphics to get the clients attention and get them excited on the location and moving there. It is a place for people who would like to live in an exciting place that is very open on their views and where they live. This appealing condo brochure was to provide information over what the surrounding location has and amenities that the condo has to offer to potential clients.